You may only need a security certificate if you’re an online retailer, but it can benefit any website owner.
The two most common types of certificates are SSL and EV certificates, which provide different levels of encryption. This means that when people visit your site, they will have their data protected from being stolen by hackers or malicious individuals.
Installing one of these certificates on your website has many benefits, so read on to learn more about them!
Build Trust With Customers
A security certificate can help to build trust with your customers. When people see that your site has a security certificate, it tells them that you take the security of their data seriously and that they can trust you with their personal information.
This is important, especially if you are asking for customer payment information.
Improve Search Engine Rank
A security certificate can also help to improve your website’s search engine ranking. Google has confirmed that websites with SSL certificates receive a slight ranking boost in their search results.
This is because Google wants to provide its users with the safest possible experience when searching online, and having a security certificate is one way to ensure this.
Improve Your Site’s Speed
Having a security certificate on your site has the added benefit of improving the speed at which it operates.
This is because, without a certificate, visitors to your site will be forced through additional layers of encryption and decryption whenever they revisit it.
With an SSL or EV certificate set up, you will not have this problem as all their data will already be encrypted, so there is no need for different processes.
More Trust – More Business
Most people who run websites understand how vital trust is to gain new customers and retain old ones.
If you want more people purchasing from your store, you should invest in a certification to build trust by protecting their information.
Decrease Security Breaches
A security certificate can also decrease the number of security breaches your site experiences. Hackers will always be looking for a way to steal information from websites, and if there is no encryption on a site, they could potentially access all of the data it contains.
This makes it even more important to have one installed as it can give you peace of mind knowing that your customer’s details are not at risk because you have taken steps to protect them.
Using a security certificate can also increase your business in other ways. When people see that you take the safety and security of their data seriously, it makes them more likely to do business with you.
Additionally, getting an SSL certificate is a requirement if you’re looking to get into eCommerce.
As you can see, there are many benefits to using a security certificate on your website. If you need help determining which type of certificate is right for you, speak to your web hosting provider or an online security specialist for advice.
They will be able to help you find the best solution for your needs and ensure that your site is as safe as possible for your customers.